In this week’s episode we talk about the fact that social media is not just a marketing vertical. Instead of only measuring ROI, it’s important to understand that social media should be used to build a relationship with your customers. It can be used as a means to build trust, target a specific audience, inform your current and potential customers what is new with your business and use your customers as free advertising.
Our guest this week is Mona Holmes. She is a writer, social media strategist and community builder who is running her business Social Feedia. She was the perfect guest to join us to discuss how to run a successful media presence. She also shared her background and what her current business does.
Social Feedia: eatsocialfeedia.com
|Top Headlines and Articles (Approx 10 mins)|
|Hundreds of United Airlines flights were grounded last Tuesday after a glitch with the airline’s dispatch system occured. Wired.com and other media outlets posted stories about the event online. They quoted Tweets and other social media postings from passengers stuck onboard the grounded planes. They made sure to note that the actual cause of the dispatch system disruption remained unknown but speculated that United’s system had been hacked into by outsiders.||http://www.forbes.com/sites/danielreed/2015/06/02/united-flights-halted-the-malicious-work-of-a-hacker-or-an-old-fashioned-computer-glitch/|
|New shows from Netflix and Amazon are proving that some of the best shows are being made streams rather than airs. PwC’s (PricewaterhouseCoopers) annual five-year forecast for entertainment and media, released last week, has revised the downward growth rate for ad spending on television. Last year, PwC predicted advertising would increase 5.5 percent annually over the next five years; now PwC says that rate will slow to just 4 percent annually through 2019. And those are just the global figures. In the United States, TV ad spending is growing by just a little more than 3 percent annually on average.||http://www.wired.com/2015/06/tv-losing-ground-internet-really-counts/|
|AOL is overhauling its website in an attempt to attract Millenials. Currently the average reader on AOL’s site is 48. As part of a larger, multi-year effort to attract the under-35 set, AOL.com has unveiled a 21st-century redesign of its homepage that prioritizes mobile and video viewing. AOL.com gets 31 million unique monthly visitors. Of those 31 million visitors, only 14 percent are under the age of 25.||http://www.wired.com/2015/06/aol-overhauls-site-attempt-woo-millennials/|
|Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October 2013, Instagram’s ads were best for big brands who just wanted you to remember them. Now they’ll work much better for direct marketers who want you to do or buy something.||http://techcrunch.com/2015/06/02/adstagram/#.hv0esn:VvaD|
|Last week we told you about Project Fi, Google’s new wireless carrier. Now we’ve learned that Google is temporarily offering its flagship smartphone, the Nexus 6, for $150 off. This is significant since the Nexus 6 is the only phone that currently works with Project Fi. Until June 23, you’ll be able to buy the 32 GB model unlocked for $499 and the larger 64 GB model for $549, Google says. If you purchased a Nexus 6 from Google between May 15 and June 1, Google will credit $150 to your Project Fi account instead — which you can then apply toward your phone and data plan. Users are receiving e-mails notifying them of the credit||http://www.washingtonpost.com/blogs/the-switch/wp/2015/06/03/googles-new-wireless-carrier-is-cutting-the-price-on-its-only-phone-by-150/|
|The mission of Google’s Project Loon may be to bring Internet connectivity to the developing world. But oneday some of the richest countries on Earth could benefit from Google’s big, floating balloons. The original purpose of Project Loon was to get internet access to remote locations on the globe via LTE signals beemed to Earth from high altitudes. What’s less clear is whether the U.S. deployment will also involve the drones and satellites Google will likely need to power its global network of Internet access.||http://www.washingtonpost.com/blogs/the-switch/wp/2015/06/02/googles-plan-to-spread-the-internet-with-massive-balloons-is-coming-to-america/|
|Doppler Labs, known for making state-of-the-art ear plugs, launched a Kickstarter campaign for the Here Active Listening system, which takes noise-canceling technology to a new level. Unlike typical noise-canceling headphones, these Bluetooth earbuds allow a listener to customize ambient sound, not just block it out. The technology behind Here Active Listening system is unlike anything on the market today, Doppler claims. It uses a series of signal processing algorithms to target specific frequency ranges and modify sound as it enters a listener’s ears.||http://www.technewsworld.com/story/Doppler-Labs-Kickstarts-Bionic-Ear-82130.html|
|A Florida teacher has been suspended for 5 days after he used a signal jammer to prevent students from using their cell phones in his classroom. Turns out that signal jammers are illegal. Verizon discovered the jammer after they noticed service was being disrupted in that area and traced it back to Liptak’s classroom.||https://www.yahoo.com/tech/florida-teacher-busted-for-silencing-cellphones-120624433174.html|
|Last week Caitlyn Jenner was revealed to the world. Along with revealing her identity, she also launched a new Twitter account which broke President Barack Obama’s record in reaching 1 million followers. She gained 1 million followers in just 4 hours and 3 minutes. President Obama reached 1 million followers in approximently 4 and a half hours back on May 18th.||https://www.yahoo.com/tech/caitlyn-jenner-breaks-twitter-record-for-fastest-120467869624.html|
You can watch video of this episode here: