Every industry has its jargon, even yours. Web design is no different. It’s hard coming in as a customer and having a bunch of strange words thrown at you, isn’t it? It complicates matters and makes you wonder if what the developers want you to invest in is something that will help your company or if it’s the internet version of snake oil.¬†On the flip side, web developers want you to know how they’re helping your business grow and develop roots in the internet market. The last thing they want is you, their customer, not knowing how to cultivate or manage this money making tree they planted for you–your website and your web presence.

That’s why this week, we here at One Website Please are sharing with you five simple web design terms your web developer wants you to know.

SEO. SEO is also known as “Search Engine Optimization”. Search engines are like Google or Bing, and your site’s SEO is their cheat sheet for understanding your website. You want them to have this cheat sheet because it helps them stack your website in their search results in your favor. SEO helps Google and Bing know your website is relevant to the things you need to be relevant to. For example, if you run a video game shop in Ventura, do you want your website to show up when your ideal client types in “video games” and “Ventura”? Then you need to build up your SEO.

CMS. CMS is short for “Content Management System”. This is a backend tool you can use to alter the content of your site without actually changing any of the design elements of the overall site. Blog software is a popular form of this system. WordPress itself has it’s own content management system. (Psst, it’s what I used to write this post!) If you can “sign in” to your website and very simply create posts, pages, and swap out pictures, congratulations! You too have used a CMS.

CTA. CTA stands for “Call To Action”. Imagine CTAs as a giant flashing neon sign that points right down at the line in front of your cash register. CTAs are sign posts. As texts, images, or banners, they act to point your clients to the path of whatever action you want them to take. They’re “calling” customers to “act” on whatever predetermined plan you have in mind. Common CTAs include “Contact Us”, “Checkout”, and “Subscribe Here”.

Conversion rate. This is a percentage, calculated by how many visitors to your site acted on the action you desired them to take. This rate is used to determine the efficacy of marketing and outreach. For example, if you run a site solely devoted to getting people to sign up for your newsletter, your conversation rate would be the number of people who subscribed divided by the total number of visitors. (By the way, the word “conversion” is also used in web development and is very much related. It means the action of a visitor¬†when they follow the path or do the behavior you want them to do on your site.)

Wireframe. Think of wireframes as a rough blueprint or prototype of your site. These drawings are simple and are meant to help finalize the placement of content and layout elements. You may be shown this in the early stages of your website’s development. This saves time and aggravation in later stages because it is here that layout issues and client feedback can be taken into account before any real “mortar” is put down in digital form. It is easier and much less expensive to fix things here than in the later stages where the real framework has been put down.

This only is a small fraction of the web development jargon out there, but it’s a useful selection. If you know these terms, you are well on your way to understanding your website. What other web design words would you like defined? Let us know down in the comments!

In the meantime, feel free to check out more web design words here:

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